Brand Interpretation

Brand Interpretation

The logo embodies our philosophy and values

The original intention is for vegetation to flourish, symbolizing the vigorous development of the company's business.

The organic benzene ring and elliptical shape in the logo signify the company's positioning: We are an international chemical supply chain platform, providing one-stop procurement services.

The gradient-colored elliptical cell shape in the logo symbolizes biotechnology, which is one of the company's important business units.

The red, yellow, and blue of "WPA" symbolize the company's core business - pigments.

"WPA" stands for "We Provide Added-value for chemicals" – it also represents the company's development philosophy and core values.

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